In a bid to make This Morning feel more relatable to everyday viewers, ITV bosses have relaxed a long-standing fashion rule - and presenter Rochelle Humes was quick to capitalise on the change. For years, This Morning presenters followed an unwritten but closely monitored dress code. While Holly Willoughby was known for her pastel midi dresses and cinched waists, Alison Hammond usually opts for colourful, floaty tunics paired with statement jewellery.
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