A seemingly-panicked Howard Stern encouraged his employees to create fake Twitter accounts in a 2013 astroturfing effort to hype his satellite radio show to A-listers he wanted as guests, amid declining relevancy and cultural cache. In the clip, the King of All Media, 70, directly encouraged staffers to pretend they were fans of the show in an effort to encourage pop superstar Lady Gaga to appear on the program as its relevancy diminished after seven years behind a paywall.
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